Internet Marketing Lebanon 2013 | Majed Al Tamer - WSI Digital ...

In 2012 internet advertising total spend in Lebanon reached $4.5 million according to a research done by IPSOS, which is equivalent to 2% of the total Advertising spend in Lebanon. This very low portion spent on internet marketing signifies that companies are still not aware of the importance of internet marketing and the significant effect that it can have on their business. We are writing this post today in order to clarify how internet marketing can help businesses in Lebanon increase their sales and profits in 2013, pinpointing internet marketing benefits over traditional forms of marketing. Below are five features of internet marketing that help advertisers in achieving better results:

Broader Reach:

With over 40% of the Lebanese population online, you can surely make sure that you will be a able to reach a significant portion of your target market through marketing on the digital. But here someone could ask but where on the digital?? Our consultants always say you need to follow your customers, know where they are and then hit them with your ads. For now and for all industries I could assure you that any internet user will be using search engines and social networks at least once per week.

More Communication:

When it comes to the internet you are able to communicate as much information as you want. You can get your prospect to your web pages and from there you could communicate any amount of information you deem necessary and in any format (audio, video, images, and text).

Greater Attention:

While in other forms of media the client attention is usually low, when it comes to the internet that is not the case. People online are usually in a less noisy environment than people listening to the radio or passing through a billboard.

Better Targeting Options:

While most forms of traditional media do not really target the segment you wish to address, internet marketing allows you to specifically communicate your message to your target market. Internet marketing tactics now allow you to target your audience according to their location, Interest, language specification, online behavior ??.

Exact Measurement of Performance:

Most forms of traditional media do not allow you to measure the performance of your marketing initiative. Companies usually depend on the sales to predict if the campaign was a success or not.(which is misleading due to various other factors that could be affecting sales). Through internet marketing you can measure your ROMI and know if your campaign was a success or not. Online analytics enable you to know how much people saw your ad, how much people were interested, and how many people took action after seeing the ad.

The Five features above clarify benefits that traditional marketing channels could never achieve or compete with. If you are interested to know more about how these benefits are achieved or if you want to know more about how internet marketing can help you improve your business please don?t hesitate to contact us on 70/007 351 or email us at info@wsialtamer.com.

Source: http://www.wsialtamer.com/index.php/seo/internet-marketing-lebanon-in-2013/

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